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Firefox gains at IE's expense in Europe
Mozilla's Web browser, Firefox, has gained on average an extra 3.1 percent of the market in 32 European countries in the past four months, according to French Web-monitoring company XiTi Monitor.

Europe leapfrogs US in spam league
Europe now relays more spam than the US, according to security vendor Sophos. The US is still the biggest signle-country source of spam and has been the dominant region for production and relaying of junk emails, but that is starting change as spamming becomes more global.

European Stocks Drop; BMW, UBS, STMicroelectronics Pace Retreat
European stocks fell for a second day as the dollar's decline hit shares of automakers and the Bear Stearns Cos. fund debacle pushed financial companies lower.

EU Ruling on Microsoft's Appeal Due in September
A European Union court on September 17 will hand down its ruling on Microsoft's appeal of the European Commission's initial antitrust ruling in 2004, the court announced yesterday.

Google Seen As Perfect Employer In Europe
Well, it’s (more or less) official: should Google ever decide to take over the world, most of us will be willing to aid it.  The results of a new study confirm that, in certain European circles, the search engine giant is regarded as an ideal employer.


Broadening The Measures Of Online Influence

By Neville Hobson

Some people think measuring someone's online influence is simply a matter of Googling a name, seeing what Technorati says about them, what Alexa might show and perhaps a look at how many subscribers there are to their FeedBurner RSS feed.

While those are among the activities that often can be good enough to get a quick snapshot view about someone's online presence and what other people say about them (I wouldn't necessarily call it influence), Edelman has come up with a new means of measurement which, at a first look, gives a far deeper and broader perspective on influence.

In a highly detailed post, Edelman's David Brain explains the Social Media Index, a new methodology which embraces emerging platforms like Facebook and Twitter as part of the means to gauge influence:
[…] What we have tried to do is add some new ways of measuring influence via platforms like Twitter and Facebook to blog scores. This is definitely adding apples to oranges we admit. So for example, we are placing a score for Facebook depending on the number of friends someone has. For Twitter, it is the number of friends, followers and updates. And if that is not insulting enough, we are then coming to a comparative weighting of someone's Facebook score against their Twitter and blogging score. And the most sinful step is of course the final one where we have added those scores together and come up with a total Social Media Index.
The preliminary rankings included in David's post give a good idea of how this new indexing system works. It compares a list of 30 bloggers ranked in broadly traditional ways, and then 30 bloggers ranked according to the far broader Index where each person was given a score out of 10 based upon 6 criteria:

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1. Blog - analysed Google Rank, inbound links, subscribers, alexa rank, content focus, frequency of updates, number of comments

2. Multi-format - analysed Facebook - number of friends

3. Mini-updates - analysed Twitter - number of friends, followers and updates

4. Business cards - analysed LinkedIn - number of contacts

5. Visual - analysed Flickr - number of photos uploaded from the person/s or about the person/s

6. Favourites - analysed Digg,

There's an awful lot to absorb in David's post to fully understand how the Social Media Index will work and what's needed to give it some traction. There are probably other resources that ought to be included and no doubt will be as David and his colleague Jonny Bentwood develop the Index.

MySpace, for instance, one that David mentions. I'd also consider including emerging niche networks such as MyRagan and the Communicators Network. Plus virtual communities like Second Life.

In any event, when measuring online influence, the general idea of broadening the things you look at to also include places like Facebook and micro-blogging tools like Twitter - all tools that are rapidly growing in uptake from a business networking point of view - makes a lot of sense.


About the Author:
Neville Hobson is the author of the popular blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson's blog:

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