5 Ways Corporate Culture Determines Social Media Success

Is Your Corporation Ready For Social Media?

November 30, 2011

5 Ways Corporate Culture Determines Social Media Success

By Mark Schaefer

A while back I was working with a new client in New York. In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company's founder - a man who had died 25 years ago. In every meeting I attended, his name, and his values, were mentioned at least once. As I learned about this company, it was apparent that this beloved man's influence extended far beyond the grave into the daily activities of the company life today!

Corporate cultures are a complex amalgamation of executive personalities, external events, and history. Culture affects almost everything … from how employees are treated to how they compete in the marketplace. When I talk about social media strategies, inevitably the conversation turns to cultural fit.

Social media success and failure is not usually determined by resources, vision, or ability. It is inevitably a function of the personality of the organization. Here are five signs that your company culture may be getting in the way of your progress:

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