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Newsletter Archive: 2011

Top 10 IPhone Apps For Small Business In 2011
As the end of the year draws closer, it's always a time we reflect on the best and worst of the year that was. Given all the time we've spent in the app and mobile space given the recent launch of our new mobile gaming company, I thought I'd share my Top 10 list of iPhone apps that made me more organised and more productive.

Date: 2011-12-14

5 Ways Corporate Culture Determines Social Media Success
A while back I was working with a new client in New York. In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company's founder - a man who had died 25 years ago. In every meeting I attended, his name, and his values, were mentioned at least once. As I learned about this company, it was apparent that this beloved man's influence extended far beyond the grave into the daily activities of the company life today!

Date: 2011-11-30

Tips To Help You Keep An Eye On The Competition
Keeping an eye on the competition is the smart thing to do, if you want to know how are they climbing the SERPs so that you can alter your marketing strategy to combat that. The good thing about online businesses is that spying on the competition is made very easy, in fact like child's play with the plethora of online tools available. Some of these are paid while many are free, that you can use to know what your competition is up to. These free Spy tools tell you:

Date: 2011-11-16

Formula For Social Media Success
To be successful in social media you need to listen, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. (Social Media Governance 2011) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool.

Date: 2011-11-01

The Changing Face Of Lead Generation
I've spent a great deal of time over the last few years professing the virtues of what I've been calling the lead generation trio made up of some combination or advertising, public relations and referrals.

Date: 2011-10-18

Content Marketing Done Right
Companies are jumping on the content marketing bandwagon in increasing numbers, investing in new content for articles, newsletters, whitepapers, blogs, and video to better attract and engage customers.

Date: 2011-10-04

Is Having A High Exit Rate Bad?
Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics in relation to one another and what they really mean.

Date: 2011-09-21

How To Improve Your Website's Conversion Rate
Does your website work? Do you get regular traffic? Are you getting regular leads from your website?

Date: 2011-09-07

How Fresh Are Your Cookies?
As a result of changes to the EU Privacy and Electronic Communications Directive, it is now unlawful to use cookies to collect user data without first obtaining explicit consent. In the UK, the Information Commissioner's Office (ICO), which is responsible for ensuring that websites comply with the new cookie law, has implemented a technical solution on its own website with the result that traffic to it plummeted.

Date: 2011-08-22

Facebook Grouped News Feed Stories: What Marketers Can Do
Yesterday, Facebook announced that it was starting to group News Feed stories by topic, aggregating similar conversations together.

Date: 2011-08-10

Track Google Plus Referrals In Google Analytics!
With the ever increasing Google +'s membership figures wouldn't it be great to be able to track the referrals in Google+ using Google Analytics? This could enable you to get a clear picture of the source of the traffic to you.

Date: 2011-07-27

Corporate Social Media Policies Are Advancing
Pam Sahota has provided a useful post, Examples of Corporate Social Media Policies, that actually contained links to 14 examples. While it is always good to look at what others are doing, Pam started with the proper caution that there's no right policy. Your company needs to find what is right for your culture and needs.

Date: 2011-07-13

How Many Words Should Be On Your Home Page?
It's well known that your home page is the most important page on your website. It's your visitors "first impression" of your whole website and also the main page listed in the search engine results, so it had better be good.

Date: 2011-06-28

SEO Is About Quick Action And Patient Results
The process of search engine marketing can be defined as a strategic game of quickly implementing strategies that will increase your site's exposure and conversion rates, while also patiently waiting for the fruits of your efforts to bear out.

Date: 2011-06-01

Chasing Keywords Vs Chasing Conversions
One of the first questions that I like to talk with new clients about are their keywords: what are the keywords they want to rank for and why. The answers are consistently surprising.

Date: 2011-05-18

14 Days Later - Post-Panda UK
It's been a fortnight (two weeks) since the Panda was unleashed in the UK. As predicated, there was and still is a lot of wailing and bemoaning from sites that have been hit hardest by the newest Google algorithm update.

Date: 2011-05-03

Optimizing For Creative Commons Images
The following post is part of a series on image optimization. In this post we're going to look at optimization techniques for creative commons images.

Date: 2011-04-20

Consider The Source ALWAYS Consider The Source!
Here's a quick tip, which can help you avoid wasting your time and your money. It's based around just 3 words: Consider the source. Consider the source Much of the information out there, particularly business related information, is biased.

Date: 2011-04-06

Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, "information is power." But, too much information can also cause a handicap.

Date: 2011-03-23

Online Marketing - Are You Really Connecting?
More companies are beginning to utilise the power of online content marketing. It enables them to educate, communicate and, influence readers generating a stream of new customers.

Date: 2011-03-09

Questions To Ask Before Starting In Social Media
So you're thinking about jumping into social media. You've read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it's your turn.

Date: 2011-02-23

Creating Web Design Checklists To Build A Better Site
Before you began a new web site design, did you pause for a moment and think about your goals? When you first sat down to consider your plans, did you think about your business requirements? Why do you want a web site? What do you hope to accomplish? How will you do this?

Date: 2011-02-09

Google Maps Does Not Allow Businesses To Addresses Negative Reviews
Reports are flooding in from around the world claiming that many business owners are not being able to respond to the negative reviews on their Google Maps listing. .

Date: 2011-01-26

Reliable online payment solutions & merchant account services
PayXpert is specialized in offering online payment processing solutions. Our powerful and secure payment solutions will allow you to boost your sales and benefit from the value you bring to your visitors. Our online payment solutions are designed to be flexible and easy to adapt into any kind of business model.

Date: 2011-01-25

How To Decide The Best Blogging Platform For Your Site
"What's the best platform for blogging?" is a question I hear from time to time. Judging by the search volume surrounding "best blogging platform" and related searches like "wordpress vs. joomla" and "wordpress vs. typepad" it's a question that a lot of business bloggers struggle with.

Date: 2011-01-12

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